Artificial Intelligence (AI) can transform business operations while decreasing costs and increasing revenue.
AI uses computers to complete processes or make decisions that traditionally required human intelligence. AI-powered technology analyzes large amounts of data to make accurate predictions. These predictions can answer questions that directly improve business outcomes.
Historically, this power was only accessible to large corporations with huge budgets, but times have changed dramatically. AI use cases and tools for product and service delivery, operations, finance, customer service, and marketing and sales are now available for Small Businesses to adopt without breaking the bank or being a rocket scientist.
Machine learning is an important subset of AI because it has the capability to imitate intelligent human behavior by simulating human learning patterns to learn, grow, update, and develop itself by continually assessing data and identifying patterns based on past outcomes.
Here’s a practical example of machine learning:
Amazon uses AI powered by machine learning to recommend products to you. Amazon’s AI has been trained on data from millions of consumers over millions of purchases. Over time, it has learned which products consumers buy together (the “You might also like” function). And every time you do or don’t buy based on its recommendation, Amazon’s AI learns to improve what it offers just a little more—over and over until the recommendations get so good you can’t help but buy more from Amazon.
That’s just one small example of the power of AI.
Do you have business challenges you want to solve or opportunities you want to seize? There are several powerful use cases for AI in small businesses across marketing, sales, operations, and customer service.
Use Cases for AI in Small Businesses
Newsletters
An automated newsletter that sources content from different sources, and over time, content is created from the recipient’s learned preferences, which increases open and click rates.
Create Content
Many AI tools for content creation write short and long-form content for posts, product descriptions, and social posts.
Ad Performance
AI for advertising can predict the performance of your ads before they are published.
Customer Service
AI chatbots automatically converse with customers looking for service.
Sales
Conversational AI can also follow up with your leads.
Accounting
AI can make your small business accounting easier by answering questions about your accounting data. It can teach how to organize and tag financial data, identify tax benefits and penalties, and more.